ImageFIRST BLOG - Cedar Rapids

Introducing Violet the Purple Cow

Posted by ImageFIRST Healthcare Laundry Specialists on Sep 30, 2015 5:06:00 PM

Imagine driving through the Iowa countryside on a summer day. You’d probably see plenty of black and white dairy cows grazing peacefully along the way. After a while, they blend into the landscape.

Suddenly, something catches your eye. Seemingly out of nowhere, a bright purple cow appears. As far as you’re concerned, those other cows might as well not exist. This purple cow is truly remarkable, and you can’t wait to tell everyone about it.

We’d like to let you in on a secret: that cow’s more than a figment of your imagination. At ImageFIRST Cedar Rapids, she’s alive and well. Violet the Purple Cow is our personal symbol of ImageFIRST’s truly remarkable services. Just like Violet, we’re an extraordinary sight in the Cedar Rapids landscape. Read on to learn why.

Customer Advocates

With ImageFIRST, you don’t get a delivery person. You get something much more than that: your personal Customer Advocate. Your Customer Advocate takes care of everything you need, from linen pickup to drop-off and inventory management, so that you can provide remarkable service yourself. They’ll even take care of the little extras, like putting blankets in blanket warmers, so that you can attend to important tasks. Your Customer Advocate becomes an integral part of your business and your patients’ care experience, allowing you to keep costs down while increasing efficiency and patient satisfaction.

Having a linen emergency? Your Customer Advocate is there for you. Call them before 10 AM (or contact them via our Instant Service App) and get much-needed additional linen by the end of the day.


We invest a remarkable amount of care into ensuring that each gown, linen or blanket that you receive is in perfect condition. Your patients’ impression of your linen has a significant impact on their perception of you as a whole. Plus, as a linen and laundry service that deals exclusively with the healthcare industry, we are familiar with the particular challenges of maintaining your linen inventory while preventing infection.

Our quality inspection system is second to none. When being laundered, each piece is thoroughly inspected by hand for holes and stains. We only accept the brightest of whites in our linens—no dull gray blankets or gowns allowed. After going through our five-point quality checkpoint system, our linen are sanitized to up to 99.999% bacteria-free and softened with a BacStat solution that safeguards against germs by creating a growth-inhibition zone. All linen are delivered in sealed plastic to keep them as sanitary as possible. Plus, we conduct independent lab testing regularly to ensure our cleaning and sanitation is consistently effective. You don’t have to take our word on quality: you can see the results yourself.


All of our remarkable services are designed with one goal: to make it easier for you to provide remarkable services to your patients. That’s why we only provide the highest quality products from top manufacturers. With that goal in mind, we’re proud to offer our premium Comfort Care line of patient gowns and robe.

Does “luxurious patient gown” sound like an oxymoron? Not when you’ve experienced the difference for yourself. Our exclusive Comfort Care gowns are made from plush microfiber. Your patients will be amazed by how warm and cozy they are. Plus, they are extra-durable, making them a practical and cost-effective choice. It’s something you have to touch to believe!


With ImageFIRST Cedar Rapids, even your invoice is remarkable. We work with you to set the inventory level you need to meet your patient load – thus giving you a consistent, easy-to-read invoice that lets you understand exactly what you’re getting and how much you pay for it. We analyze your linen use on an ongoing basis and adjust accordingly for whether you need more or fewer linens. This helpful inventory management service gives you more time to work on patient satisfaction and provides you the best value.

Remember that what makes us remarkable isn’t what we say, but what we do. Call ImageFIRST Cedar Rapids at 1-800-932-7472 to experience for yourself what makes us stand out.